Description
Scratch ‘n Sniff Cinema presents The Company of Wolves - a movie you can smell!
Friday 2nd April 7:30pm for 8pm
 As part of the Abandon Normal Devices Festival of New Cinema and Digital Culture, Scratch ‘n Sniff ambassadors Bompas & Parr working with producer Bren O’Callaghan present a unique screening of the fairytale horror-fantasy The Company of Wolves (certificate 18).
The audience will actually be able to smell what is happening on screen, with scents ranging from the divine to the distasteful.
For the event aromas are created that capture the scent of 8 key moments of the film. These are micro-encapsulated and printed onto special scratch ‘n’ sniff cards issued to the audience on arrival. The technique was pioneered by American director John Waters for his 1981 film Polyester. He termed it ‘Odorama’.
Directed by Neil Jordan (The Crying Game, Mona Lisa) and dredged from the depths of 1984, The Company of Wolves is a reworking of Little Red Riding Hood and is based on author Angela Carter’s interpretation of the fairy tales of Charles Perrault. It stars Angela Lansbury, Stephen Rea and Sarah Patterson as the precocious lead Rosaleen, a young girl on the cusp of sexual awakening. The film contains disturbing and remarkable scenes of human-animal transmogrification.
Visitors to the Scratch ‘n’ Sniff Cinema will be able to get stuck into free refreshments and visit the transformation station, where scarlet lips or adhesive monobrows are available. Fur coats, red capes and storybook dress are encouraged, but not essential. A meaty menu of complementary food that ties in with the film is being created and screenprints by acclaimed poster artist Simon Misra available for sale.
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